By Graham K. Rogers

Dustin Cohen, Brooklyn, NY, USA

Today, Apple is launching a new World Gallery of images shot on the iPhone 6s. The gallery consists of 53 images from 41 individuals across the globe and will be featured in 85 cities in 26 countries. Many of these shots will be appearing on billboards across the globe including Thailand. We can expect to see some of these today in Bangkok and other locations. The selection of images shown on this page have been provided by Apple.

Timothy Mulcare, New York City, New York (left) and Jake Debruyckere, Mt. Davidson, San Francisco

There is good news and some inspiration for local iPhone users as three of the featured photographers are from Thailand: Jirasak Panpiansin, Pongsathorn Leelaprachakul and Athipan Wongsuebyut.

This year, the Gallery focuses on people and has a human approach. The photographers are a mix of professional photographers and everyday iPhone users. With the non-commissioned iPhone 6s images being displayed globally, the large scale is perhaps the largest mobile photography gallery in history. The intention is not only to publicise the iPhone but to inspire ordinary users to take photographs with their own iPhones.

Cielo de la Paz, Livermore, CA (left) and Ashish Parmar, Bangalore, Karnataka, India

According to figures from Flickr, the iPhone is the most popular camera in the world and the current iPhone 6s range offers a 12 megapixel sensor, with advanced pixel technology and Apple-designed image signal processor. This combination is able to produce output with truer colors and sharper, more detailed photos.

Christopher Anderson, Brooklyn, NY (left) and Pierre Babin, Montreal, Quebec, Canada

Jirasak Panpiansin whose photos have been selected to join this campaign for 2 consecutive years said that he loves taking photos of people around him, capturing the moment at various angles. He added that the most important thing in photography is telling a story which happens around him. He believes that the World Gallery campaign is a creative way to promote photography by making it close to humans.

Jirasak Panpiansin, Chaiyaphum, Thailand

Photography is not about pixels but the story which makes people happy. Jirasak also adds "I've been shooting with [the] iPhone for many years. It is a good tool to capture the moment and tell the story. I enjoy using the iPhone 6s very much as it give[s] me all I need."

More information on the iPhone 6s and iPhone 6s Plus can be found on Apple's pages: in Thai and in English. The iPhone 6s Gallery is online in English and is also available for Thai users.

Zak Noyle, Honolulu, Hawaii

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Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.