AMITIAE - Wednesday 3 April 2013
Cassandra - Wednesday Review: The Week in Full Swing |
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By Graham K. Rogers
Opening GambitApple changes warranty system in China and Tim Cook apologises. Apple Q2 2013 Financial results coming on St George's day. April Fool fallout: the surprises of what was true and what was not. New NVidia graphics cards heading for iMacs and MacBook Pro computers? Comments on the upcoming Apple Developers Conference. Google Maps and Apple Maps: not safe here. Why are Macs expensive. Apple and patents: losses, wins and new cases. Apple, human interface design, the Segway and the Yale professor. Windows Blue to become Windows 8.1 we hear.
Apple StuffIn a move that seemed to confirm (again) that he was not Steve Jobs - that Tim Cook really did have a different way of doing things - after the recent pressures coming from China, the CEO made a decision and it would appear that he accepts there may be some differences in the way that warranty work had been done, so he apologised in a letter to the Chinese people. Astute.This was carried by a number of online sources including Jordan Kahn on 9to5 Mac in which the letter is translated and the basic points of the changes being made are highlighted. Needless to say, the Chinese media think this is wonderful and are now praising the decision and the man who made it, Tim Cook, Mikey Campbell reports on AppleInsider. That will of course pass by the pundits who will see weakness, when Apple has anlaysed, found a solution and the huge market that is China is open again. As I looked through the news feeds I saw that several other sources had the story as well including MacWorld, and Don Resinger on CNET. This sort of apology is not new for companies that have to operate in China, Bloomberg reports in an article that examines some of the background and includes the interesting point about the disputed warranty work that, "Samsung Electronics Co. (005930), the world's largest maker of smartphones, repairs or replaces individual parts and will reset the warranty if it replaces the entire device within the initial one-year period, said Chris Jung, a Seoul-based spokesman." Instead of being a sign of weakness from Cook, this article seems to show understanding of the necessity for those who wish to operate in China.
Sooner or later, Apple shares will steady at a mid-range price and the company will get on with what it does best. Although with the panic-level interest that has been seen in the last few years, this is not going to happen without some pain. My concern, as I wrote a few weeks ago, is that the lower price of the shares - especially if they continue to be held down - could make Apple an attractive proposition for a corporate raider, or a large company that wants some form of street cred (say Samsung, or a reworked Sony) and all that would succeed in doing would be to break up the dynamic of the core of the company: the people.
More details on this event are available on the Apple Investor Relations pages, including a link to the audio webcast.
One story that I almost took up was on the Facebook page for "We want a new Mac Pro". Others were fooled by this, but it was too coincidental to run the risk. Stephen Shankland (who looks as if he did get caught) reports on the prank that suggested Apple was about to recruit former Mac Users who had switched to Windows, mainly in the aftermath of the changes made to Final Cut Pro, and enrol them in a Bounce Back Program. The spoof was perfectly balanced and had some real possibilities - the best jokes do - especially with the timing of Apple's new Final Cut Pro updates and the push with that application. AppleInsider also put their hands up to being caught out by this.
Why would an expert in robotics and machine interaction leave a successful academic career and go to somewhere like Apple. Maybe there was something of the "Do you want to sell sugared water for the rest of your life?" put to him and he decided that that at Apple he might make a difference. Jack Purcher is sceptical, although one has to consider that these human interface experts (there are others) are in Apple's stable right now, and something will come of it, even if they are working on pure research currently. Another report on this appeared on AppleInsider in an item by Neil Hughes who brings in some other technologies and ideas floating around: joining the dots?
Something else that Sc**t F******ll had his sticky fingers on was Siri and although this was always designated, Beta, it has been in need of development. Now, Dara Kerr reports, Apple has posted a number of jobs that seem to point to a new effort on Siri. Note also that Apple was recruiting recently for people to improve the Maps app: another Sc**t F******ll gem. As a note, both Apple Maps and the Google Maps app are hopelessly wrong for parts of Bangkok, not the least with the recent expansion of the BTS Skytrain service to my door. Both use satellite images that show a concrete ramp instead of the railway system that is running there; but when I looked closely I saw that the two apps are not using the same images. There are several differences particularly with traffic flows. Whatever: Google and Apple are using really old data for this area. I estimate about 18 months old or more.
More rumours appeared in a newsfeed link from John Gruber on Daring Fireball that he took from a Twitter feed service called Branch. The two particular items he liked - rumours of course - are that
Things may be coming together for real now. Seth Weintraub on 9to5 Mac takes up that first Gruber comment and puts in some of his own links, including some input from MC Siegler.
Half and HalfOne of the comments I often hear about Macs is that they are expensive. I do try and counter this with a number of points of my own, including that the most expensive computer available here was not a Mac - not even the 17" Mac when it was sold - but a 15" Sony laptop. Many people here and elsewhere cannot take that in as the accepted lore is that Macs are dear, PCs not; and most people stop at the price (which may be why Samsung is so successful here). To argue the case, I was shown a link to an article titled, "Why Macs Cost More Than PCs" and it made for some interesting reading. I actually saw this on Monday morning after I had gone to work and accessed the article by Ryan Matthew Pierson on Locker Gnome via a Tweet from a local user who keeps his eyes open. Also useful are the links that he provides to other articles with a similar theme.
Other MattersA couple of weeks ago we heard that Microsoft was to develop a repair version of Windows 8 that was to be called Windows Blue. Perhaps the name was too negative and was too close to the mark for how blue some management there should be feeling. Mary Jo Foley posts an update on this mega-fix and we are now told that the Blue is to be bleached with the update (update?) to be designated Windows 8.1. Older readers might remember that it took until Windows 3 to create a product that would actually almost work and that the mega-fix of 3.1 did the trick for many.
Local ItemsTuesday morning here was a bad Internet day. All of the sites I wanted to look at loaded so slowly that I wasted a lot of time and became rather frustrated in the process. I did some writing, tried again, but it was hopeless. Mail was fine, iTunes was fine, but not the web which suggested an outside problem; or maybe something with the browser. I am still not sure. I tried restarting the router, and in the end went out to lunch and turned off the Mac for the first time in months.While I was trying to use the internet on Tuesday morning I was also busy writing an item on a new Photo App I had found the day before called, Handy Photo. Love this. Looks good; well designed; properly thought out; and with some useful tools. When I came back from lunch and shopping it was fine: the Internet was sailing along as it is supposed to. However, in the evening, there was a slight shock when the newsreader that I use showed that there were some 600 or more new items to read. When I had a look, I saw that 540 were from the eXtensions site and the RSS feeds from back as far as the beginning of December 2011 up to January this year had all been refreshed. Had someone's cache somewhere on the web just been reloaded?
Late news
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. |
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