AMITIAE - Wednesday 19 September 2012
Cassandra - Wednesday Review - The Week in Full Swing |
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By Graham K. Rogers
Opening Gambit:New Apple Data Center to be built in Hong Kong. 5 new Apple shops to open this month. Sensational pre-orders of the iPhone 5. There is no loss of magic at Cupertino. iOS 6 release imminent (today). EarPods arrive in my inbox. Samsung PR errors. Jony Ive to design a Leica camera: one Leica camera. Hassalblad to work with Sony. Silence your Microsoft device by whacking it off (I kid you not: there is a patent for this).
Apple StuffUnderstandably there is still much news about the iPhone 5 announcement, and likely to be more as some time today (19 Sep) the update to iOS 6 is due (I checked just before uploading this -- not yet).However, first some interesting news for those in Asia, from Seth Weintraub on 9to5 Mac about a new Apple data center: but this one is to be in Hong Kong. Groundbreaking should begin early 2013, in the New Territories region of Hong Kong near the Shenzhen China border. The scale of the construction is said to be "unprecedented". Apple is using some of its offshore cash reserves. It is also pointed out by MacNN that Apple is to open five new stores this week: in Valladolid, Spain; Sindelfingen, Germany; La Toison d'Or in Dijon, France; Valley Plaza in Bakersfield, CA.; and at Il Leone in Lonato, Italy.
Unfortunately for them, they do not control the consumer and consumers as customers were voting with their credit cards all day Friday. I lost count of the number of sites that covered this -- it was even on Thai TV news, lunchtime Tuesday -- but it looks as if the first I saved for later reading was from Neil Hughes on AppleInsider, who also writes that there were strong sales of the older models too: these saw price cuts with the announcement of the iPhone 5. I also read an item by Rene Ritchie on iMore with the same theme. Tech Crunch also followed with a reasonably sarcastic headline, "As Expected, The Boring iPhone 5 Breaks Previous Sales Records", with an article by Matt Burns, who examines the iPhone experience as a large part of the reason for the excellent response, but does nothing much to relieve the point about technical innovation. It would appear also that the iPhone has begun to ship a report on AppleBitch claims. As customers are able to track shipments (see below) it is evident that some of the devices have already left China and are heading for their new users.
Tim Cook's introduction at the event was masterly. Just enough facts, just enough derision for the missing opposition and a couple of well-placed jokes delivered in that dry manner, before handing over to the major advance troops, headed by Phil Schiller and Scott Forestall, with Jony Ives on video as backup.
One thing they missed, which I mentioned on Monday was the breakdown of the A6 processor and I have long seen this move towards independence from the mainstream processor makers as a potential Apple strength. Ashraf Eassa on Seeking Alpha analyses the discovery of the A6 design in terms of a future Apple strategy and tends to think that while Cupertino may indeed capitalise on this in the mobile market, they are unlikely to do so with computers. I quite see his points here although I would like to imagine that some time in the future, perhaps when iOS and OS X are closer than at present, there could be a processor that was a complete Apple design and not an Intel chip that everyone gets to use.
We also read in an item on AppleInsider that a ticketing company called Accesso is one more joining the club that is to use Passbook in the new iOS 6 release. This will allow access to Columbus Zoo and other venues.
This sounded just like my order for Snow Leopard and for iLife disks. The MacBook Pro 13" I bought online did arrive when they said it would, although it was delivered to the wrong part of the university and had to be retrieved. However, on Tuesday morning I saw that my new toys were on the way and the box arrived as I was buying lunch. I managed to write a review of the EarPods and took a fair number of photos in the afternoon. On Wednesday morning a report on iFixit has a teardown of the new EarPods. As usual there are some stunning photographs, but to get inside the Pods themselves, they needed a cutter: "The voice coil is supported by a composite diaphragm made of a paper cone and a polymer surround" - the first time Apple has used paper rather than all plastic. I have also continued my look at Terminal for new Mac users this week, with an other item added to the list:
Half and HalfHaving tried to steal Apple's thunder with a suspect ad campaign which did nothing to dent orders at all, Jordan Crook on Tech Crunch reports that Samsung's next try was to announce a new phone: the Galaxy S IV, which will be with customers . . . oh . . . March. Maybe. This was actually just an announcement about the announcement, which shows they have learned nothing from Apple at least in PR: rumours, excitement, teaser event, frustration, fury. And then sales.Another comment on the advertisement comes from Kate MacKenzie on PixoBebo who explains why Samsung needs to lie, cheat, and steal to compete with Apple. But the Korean company is not taking any of this lying down and Ben Kersey on The Verge reports on how Samsung is putting information online that -- in a form of desperation -- it wants to tell the world how the court decision was wrong and Samsung never copied anything at all from Apple, especially rounded corners. Keep screaming rectangles and rounded corners, like democracy and justice, to anyone who will give you the time of day and a few people eventually believe.
Other Matters
To complement the idea, as with all patent applications, there is a diagram that shows a single hand in the act of whacking the phone. I think. The diagram also refers to input from "Exemplar whack event data". Patent Bolt are right, this does get funnier as you read it, adding, "Microsoft provides twenty-six exemplary ways to whack your device off including exemplary multiple whacks with acceleration - relating to data of course."
Local ItemsI see that Citibank has now connected the SMS system to credit card transactions so that every time I use the card, I am notified. The point being I suppose if I am notified and did not use the card, that sends an early warning to me.
Late NewsA report on AppleInsider tells us that inventories of iMacs are being shown as low or zero, leading to speculation that an update could be coming.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. |
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