Bangkok Diary Thursday 2 September 2010: Apple Event - The Clouded View from Thailand (Updated)
While I was asleep, as expected, Steve Jobs made several announcements concerning Apple products. These were mainly in the field that is loosely iPod-related, but this is getting bigger all the time.First up was an update to iOS bringing it to iOS4.1 which should be available within the next 7 days or so. This is not a surprise and does cover speed issues on the iPhone 3G as well as improvements to the camera (bracketing images for best exposure), as well as improvements to Bluetooth, WiFi and some bug fixes. There are also additional features that will not affect users in my area,like TV shows. The update also includes something called Game Center.
There is also a new iTunes which includes some special features that are only to be available in certain stores. The specific social networking service that has been added is called Ping (there is a Unix command with the same name) and this is available for the users in 23 countries, which I guess means those with an iTunes music store.
It was live by about 9:15 am (Thai time) today (2 Sep), either via Software Update, the update check within iTunes or on Apple's own iTunes page. A first look showed a new logo as well as a new greyish interface. Ping, the new social networking featuree is not shown, but this appears to be store-specific, so users in Thailand are out of luck here.
Image Courtesy of Apple
Image Courtesy of Apple
The Unofficial Apple Weblog (TUAW) has an article by Michael Rose on this in which he shows images from the FCC dissection of the device. The article also links to a selection of PDFs.
There are three versions of this: 8G (7,900 baht), 32G (10,400) and 64G (13,900). The price difference for the 8G version ($229 + taxes,etc.=7570 baht) again shows a few hundred baht higher here.
I will update this when I can sift the small print and see if there are any other announcements lost in the rush, partlicularly those applicable to Thai users, for example the iPhone 4 arrival which must be coming soon, right?. Local carriers are still showing the iPhone 3Gs. True has a page for us to register interest in the iPhone 4, DTAC has nothing.
The announcements of the iPods and future software changes (iOS, iTunes) tell us that Apple is continuing its evolutionary approach to its products lines with here, an eye to Xmas and New Year sales of course, but also to future content, in terms of the shift to TV rentals for the Apple TV which, we note, disappeared from most retail outlets and the online store here a while back. As regards teh question of consolidation several commentators note that, despite rumours of its demise, the iPod Classic is still with us. Apple knows a good thing when it has it.
We can, of course, look forward to more. Better is another question.
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