eXtensions - Sunday 13 September 2020
Sunday Diversion: Apple Invitation to a Virtual Event; Leica Sensor Corrosion
By Graham K. Rogers
With the flexibility that filmed events allows, there could easily be another announcement in a few days or early next month: without the need to invite hundreds of media personnel to Cupertino, along with the logistics of hotels and transport, one group could be filming one product intro, while a second (3rd, 4th) is rehearsing for other product announcements. With Watch, iPhone, Apple Silicon Macs and other items, this could be paced over the next few weeks and Apple would still be ready for the end of the year rush.
Some are suggesting that an Apple Silicon Mac will be on the menu, and even here there is dissent, although I am certainly keeping my fingers crossed for this. Several outlets have rumours that the production of Apple Silicon will begin in Fall. As Tim Cook told us that a Mac with the new chips would appear before year's end, that is fairly obvious. One rumor tells us that the 12" MacBook will be the first out of the traps, while another pushes a 14" MacBook Pro as favourite.
The 12" Mac would be a nice start for the new lines and would garner good sales, although a 14" Mac, which would probably be a Pro model would suit me better. If it is released, I will take the 12" eagerly, although as the model and specifications are likely to be totally new throughout, it will take a while for the local equivalent of the FCC to authorize use of these in Thailand. Hypothetically, if the new models are announced on 15 September, they could go on sale either 18 or 25 of the month in Apple's major markets, and perhaps be available here by mid-October. That is probably a touch optimistic.
Some iPhone rumors are saying the display will not have the hi-tech output that some (the first time I had heard of this) are hoping for, while the disappearance of the "notch" is anticipated. A couple more sources think that the iPhone is not going to be announced at this time which I also think is right. That needs its own event.
An interesting point was mentioned by Dennis Sellers (AppleWorld Today) who suggests that, in line with a patent filing, a new Apple Silicon Mac could also have face-recognition. That might be useful in some cases, although I am fairly happy with the touchID and the way I can unlock the Macs using the Apple Watch. As well as security aspects, this could also be useful for those with disabilities and would therefore fit well with Apple's work in this area.
Now, as he reaches retirement age, it is right that there is some discussion about any replacement, and it should be remembered that other execs will be coming up to that point too. Another point is that with 10 years in the chair, that is a moment when any sharp CEO should be thinking of standing down as they may no longer have the freshness that, particularly, a large corporation like Apple needs. Mark Gurman has examined this succession planning for the company's senior leadership roles Hartley Charlton (MacRumors) discusses the potential for future changes at Apple.
The article outlines an examination by Dan Llewellyn, president of LDP LLC, who says that decisions by Kodak and Leica over the construction of the sensor assembly are inexplicable, adding that "the corrosion" Leica claims is due to a damaged coating layer is actually due to oxidation from having no coatings." As the sensors are no longer replaceable owing to supplier changes, Leica now offers "flawed M9s credit toward a new camera instead." As I was reading this, I thought, what would the reaction have been of that had been Apple?
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. After 3 years writing a column in the Life supplement, he is now no longer associated with the Bangkok Post. He can be followed on Twitter (@extensions_th)
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