eXtensions - Wednesday 12 April 2017
Successes, Failures and a Finale (Bangkok Post, Life)
By Graham K. Rogers
Over the years, however, Apple has produced some unsuccessful products. With a recent lack of upgrades to Macs, there were countless comments that Apple had lost interest in the computer side of the business, despite what executives like CEO Tim Cook said: what would he know? It should be remembered that if Apple sold off its Mac unit, it would be a Fortune 500-sized business, so it may be worth hanging on to for now.
Touch Bar - Final Cut Pro
The recent MacBook Pro release did little to lessen the comments with its thinness, limited processor improvement and the Touch Bar. This was criticised by many, particularly those who had never used it. My own experience of the feature has shown how it can be easily incorporated into my workflow. Since it was introduced, more features have been added as developers include Touch Bar accessibility into their applications. This was demonstrated to me recently when I started using Final Cut: I have found the Touch Bar provides access to quick actions and sliders, which would normally need a new user like me to learn keystrokes and use menus.
With recent criticisms of the stagnancy of the Mac lineup as a whole, pro users were walking away. The feeling was that Apple had let down its user base and was moving more towards iOS.
Because of this, Apple took an unusual step last week when some of its top executives, including Phil Schiller and Craig Federighi invited selected journalists to a lab where they explained the problems, but confirmed that the Mac Pro was not dead by any means, although replacement models may take a while to arrive.
In the meantime, the black cylinder was upgraded to 3.5GHz, 6-Core Intel Xeon E5 and 3.0GHz 8-core Intel Xeon E5 models.
Phil Schiller (left) and Craig Federighi
Current iMac models - Image courtesy of Apple
I will continue writing on my own website (www.extensions.in.th/index4.html), as I have been for the last few years anyway, where I am less-affected by economic pressures (although clicking on the ads will help). I am open to offers.
With the way the WWW is now working, and my recent purchase of Apple's Final Cut Pro plus the arrival of Clips, I intend to expand video output, although I am still trying to learn the medium. I promise there will be no singing or dancing. I will still be commenting on Apple, new devices, software and more. I plan to seek out what's coming, not what's done.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He later continued for a further 3 years in the Bangkok Post supplement, Life. He can be followed on Twitter (@extensions_th)
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